Arsenal manager Mikel Arteta has been announced as Under Armour’s new global ambassador and director of performance.
Arteta’s partnership with Under Armour is designed to help the American sportswear company push further into football.Arteta will share insights with Under Armour in areas such as product development, talent identification and leadership.
A key focus of his new role as Under Armour’s director of performance will be on developing the next generation of athletes through a leading role in Under Armour’s ‘Next’ programme.
Under Armour launched the Next programme in 2023, which was created to inspire, support and celebrate the next generation of athletes trying to break through.
The programme gives athletes aged 16 to 20 the chance to sign up and test themselves, with the reward being a spot on the Under Armour Next roster.
Those selected to be an Under Armour Next athlete gain access to pro-level support, experts, facilities and experiences designed to take their game to the next level.
